Businesses and individuals continue to challenge asocial city stigma on Valentine’s weekend with #sayhitostranger
Vancouver, British Columbia, Canada – a Cue Creative Consulting, along with a number of local businesses, will once again dare as many Vancouver residents as possible to break through their fears and say “Hi!” to a stranger. The second edition of #sayhitoastranger will take place on February 13-15, 2015, and will be circulated through social media leading up to the weekend.
During the weekend, Vancouver businesses will create socially interactive environments and encourage residents to use the hashtag #sayhitoastranger on social media, or use the code phrase “say hi to a stranger” in person in exchange for free food, drinks, gifts, or other promotions.
According to Psychology Today, Valentine’s Day can add to the feelings of sadness and anxiety felt by adults who are single. In a recent 24 Hours article, reporter Barbara Stewart encouraged talking to strangers to make new business connections, and proclaimed 2015 as the “Year of the Stranger.” Vancouver’s resident cuddling business, The Cuddlery, recently expanded their services to the city of Edmonton, proving that more people are even willing to pay for close interactions with strangers.
“Vancouver is accused of being a cold city for meeting people, especially for singles looking for ‘love.’ Let’s change that perception,” says Kaare Long, CEO of a Cue Creative Consulting and Project Manager for the campaign.
She continues: “It’s not just a singles’ issue. If everybody gets on board, things will change, even if it’s just for one weekend. We want to encourage the dialogue – as long as there is dialogue, there is potential for change. We’re putting you to the challenge, Vancouver. Let’s warm this city up and make some connections!”
The first Say Hi to a Stranger Weekend on November 8-10, 2013 occurred after writer Chelsea Pescitelli identified Vancouver as “anti-social” in her VancityBuzz article “Single in Vancouver: The Asocial Single Society.” a Cue responded with a video and blog post that spread like wildfire online. They dared Vancouverites to say “Hi!” to strangers and tweet about their experience with the hashtag #sayhitoastranger. The team discovered that Vancouver could be a social and open city, but needed a push to open up and start communicating. Along with the team being featured in mainstream media, approximately 200 people gathered at the business checkpoints over the weekend, and more than 5,000 people engaged with the blog and on social media online. #sayhitoastranger trended on Twitter on Thursday, November 7, 2013.
a Cue Creative Consulting is owned and operated by Kaare Long, a (no longer) single entrepreneur and mother living in Vancouver, B.C. a Cue specializes in online Digital Marketing, including Social Media and Public Relations for business owners and entrepreneurs who know the intrinsic value of building community and communication around their brand.
President, Conscious Public Relations Inc.